Tecan
Tecan is a leading company specialising in the production of metal parts. Recognising that their original website had become outdated, they sought a brand refresh and a new website to effectively showcase their services.
Website UI/UX
Digital Branding
Social Media
Visual Design
The previous brand lacked a distinct identity, with fonts, colours, and imagery contributing to an overall outdated and impersonal feel. My goal with the new brand was to modernise and create harmony within the design. I chose a black and white base for the new palette, complemented by a two-tone blue palette to evoke a sense of calm and trust.
For the fonts, I opted for a clean and sharp sans-serif that has a subtle technical feel. When selecting imagery, I focused on showcasing the end products where the metal parts might be used, presented minimally with ample negative space.
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