David McQueen
David McQueen is dedicated to empowering professionals in leadership roles through personalised mentoring, coaching, and engaging workshops. In refreshing and refining his brand identity, he aimed for a sophisticated, luxurious, and confident feel.
Website UI/UX
Brand Identity
Brand Collateral
Brand Identity
In developing the logo, our goal was to evolve from David's existing logo while embodying a sense of modernity and luxury. David sought a symbol that would resonate with these values. The shield, wreath, and flags symbolise achievements and aspirations, while the crown subtly pays homage to David's surname, 'McQueen'.
I integrated his initials and paired them with a sophisticated serif font to convey confidence and elegance. To further enhance the sense of luxury, I selected a colour palette of black, beige, and gold, designed to be versatile across both print and digital mediums. I curated imagery that is refined and sophisticated, complemented by touches of gold or yellow to enhance visual appeal.
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